AA,
Big news. Tell all your friends…
Yes, you read correctly. Sister shirts are finally here! After collecting your valuable input (http://muslimtees.com/blog/2006/11/) we found that there were strong feelings about certain shirt characteristics. Right now we have about 95 shirts made and ready to be rocked! We only made 100 because we’re still broke, we just graduated from college! InshAllah, we will be releasing the shirts at ISNA 2007 Bazaar (booth #1911), so get there early and buy your favorite shirts because sizes will not last very long. The shirts will be available online mid-September inshAllah. This blog post is dedicated to the rationale behind why we decided to go with American Apparel’s long sleeve shirt.
Now, I know a lot of you have been wondering why it took so long for us to get long-sleeved shirts printed. Well, besides being full-time college students at the time (did I mention that we graduated!?), we were literally on a shirt hunt for almost 4 months. After spending three months collecting some really great and honest responses from sisters around the world our main criteria for the shirt was (in order of importance): fit, cuff styles, fabric quality, and color options.
We kind of knew that fit was going to be the most important. Sisters told us that they were sick of drowning in unisex long-sleeved shirts that, as one sister put it, had as much shape as a “potato bag.” Many of you also expressed the concern that you wanted something that was form-fitting but not too revealing. Finding a shirt that matched this was really difficult because people’s preferences vary largely. We think we did a fair job to accomadate and ask for shared responsibility on how the shirts are worn. We’ll have a lot of pictures online to show you how the shirt fits. If you are concerned about the fit you may want to up a size to be sure. Feel free to email Nora (nora@muslimtees.com) for sisterly advice.
We had NO idea that cuff styles were so important. None whatsoever. Apparently the scrunchy, elastic-like cuffs on unisex long-sleeved shirts were as annoying as they were unappealing. We made sure that our cuff was a natural extension of the sleeve and had no scrunchy, elastic-like cuffs on them whatsoever.
Fabric quality was another surprise, for guys, on average, I think the biggest important factor of fabric quality is if it is wrinkle resistant. Sisters informed us that they wanted fabric that was light, breathable, and not transparent basically something that could be layered. We hit all three with the American Apparel shirt; it is not your run-of-the-mill shirt. It feels a lot softer and the quality is noticeably higher than our regular line.
Finally, sisters told us that they love color. While maintaining a nice set of basics (reds, blues, blacks, and whites) sisters encouraged us to try some newer and bolder colors (purples, oranges, greens, and yellows) which we would like to do as we slowly grow our sister’s collection.
Now, the drawbacks. You know we weren’t going to make the perfect shirt given our in-debt-recently-graduated-from-college-trying-to-start-a-business-budget! First, you’ll notice that we’ve limited the number of old designs that have been created as long-sleeved shirts. The old designs that we’re using are Islam-Africa, La Tree (black), ARTiculate, Skyscrape, and a brand new design just for sisters. We are limited by budgetary constraints and the fact that we want to see how well the shirt is received to decide if we should continue to use it. This was strictly a capital allocation decision.
The shirt is a little more expensive than our short-sleeve shirt. Our margins are the same on both the long-sleeved and the short sleeved shirt; we don’t make more off of the long-sleeved shirt. If we sold the long-sleeved shirt at the short-sleeved price we would enjoy a loss on every shirt (that is to say, we wouldn’t enjoy selling them nor would we be able to for very long). That’s the price rationale.
The biggest drawback of the shirt is probably the length. They are probably not as long as some sisters require their shirts to be. Now, that doesn’t mean that they are short it is just a fair warning that they do not go down to one’s mid-leg. If MuslimTees becomes financial mature to walk on it’s own feet then we definitely would revisit our desires to actually make our own shirts. But at this point of time, in our lives and the life of the business it is just not possible.
However, you should know now that we would not just end it like that! Ohhh no. Modesty is chic and here to stay! With that, it is my great pleasure to announce that MuslimTees will be releasing a “Style Guide” which will showcase new ways to rock MuslimTees gear (especially long-sleeved shirts) with the latest fashion. If anyone is heavy on the fashion sense shoot us an email or pictures (service@muslimtees.com). But if no one does don’t worry because I, Aziz, once had a subscription to GQ for a while….if that counts for anything…probably not so help!
There you have it. We’ve laid all our chips on the table, you now know what happened, how we thought, and why we thought it. So, now that you know…what do you think? There are no wrong answers. Let us have it.
Salaam.Z.