It’s been a Year?

A big welcome and air-high-five to Zamin! This is going to be one of the awesomest teams you’re going to be a part of …where getting picked last is a good thing, and “sprint” is the company Ledo works at and you can laugh awkwardly at jokes and pretend you understand them without anyone knowing because its a conference call.

This post marks about a year since I’ve joined MuslimTees. As a team we near the 2-year mark of MT itself. They say most businesses fail within the first 2 years, so I’m pretty sure we’re doing something right, alhamdulillah.

Three of the most important things I’ve learned so far: Discipline, Action and Direction.

- “We do what we need to do when we need to do it, so that we can do what we want to do when we want to do it.”

That has been the MT Team slogan and has greatly influenced the way I work. Procrastination is a ridiculous habit that many of us have, no doubt. But while we struggle to break the habit, it becomes harder to go backwards. Lack of procrastination: Action, action action. 

Execution of direction:

A new mission statement that has been formulated by our visions and aspirations, and gives us direction.

- “Offering fresh apparel to address and inspire a creative, bold, and global Muslim Identity”

We’ve narrowed it down using more descriptive words that allow us to be more broad yet focused. Like looking through various lenses…It’s the same picture but different ways of looking at it. We want to serve all people looking for unique style, with the American Muslim consumer being our target market. We don’t plan on only making shirts, but sending a cultural message across. 

We’re Muslim – a global identity, backed up with a specific American ID. I could be very confident in what I’m saying, but not neccesarily so! As America is a melting pot, a mosaic, a salad of cultures and diversities, each person is free to associate themselves with whatever culture that suits them. So it’s definately a bumpy ride in trying to define ourselves, with the cultural and ethnic baggage our ancestors have passed down to us, our religion and our current setting.

Where does that lead us? MuslimTees.com in a nutshell. I hope you’re not allergic.

One last thought to leave everyone with: The four Ps of marketing: Produce, Price, Place and Promote.

wsalams

-nora